Vinakademin

Vinakademin, a modern wine education company, has been succesful reaching a new audience in the wine education market, leveraging their down to earth, relatable and easy going teaching style. However, they realized the need embrace the digital age, expand their reach, and engage a wider audience. That's when they turned to 9X6, a growth marketing agency dedicated to helping businesses thrive in the digital realm.
Client
Vinakademin
Date
May 2023
Industry
Education

Transforming Vinakademin's Online Presence with 9X6

Unlocking the Power of Digital Transformation in the Wine Education Industry

10x
Social media followers
8x
Website traffic
4x
Newsletter sign-ups
28
Videos
750.000+
Organic views

Challenges Faced

Vinakademin needed to establish a formidable online presence and develop effective content marketing strategies. Their goals were to increase website traffic, grow their email list, revamp their brand identity, and harness the potential of social media platforms like Instagram and TikTok.

Our Services

9X6 provided a comprehensive suite of services to tackle these challenges head-on:

Web Development

We crafted a visually appealing and highly functional website that hosted a variety of content, including blogs, wine reviews, marketing pages for new products, and a user-friendly newsletter sign-up process. The website was seamlessly integrated with a Content Management System (CMS) for ease of management.

Content Marketing Production and Consulting

Our team of content experts collaborated closely with Vinakademin to develop engaging, informative, and shareable content. We offered strategic guidance to ensure their content aligned with their brand message and resonated with their target audience.

Still frames from a Vinakademin's short form video content

Growth Strategy

We crafted a tailored growth strategy, outlining the roadmap for Vinakademin's digital transformation. This included email marketing templates and automation to enhance customer engagement and conversion.

Results Achieved

The results speak volumes about the impact of 9X6's efforts:

Website Traffic Growth

Vinakademin's website traffic skyrocketed by a staggering 8x, cementing their online presence as an authoritative source of wine education and information.

Email List Expansion

With our strategic email marketing approach, Vinakademin's email list grew by an impressive 4x, providing them with a valuable direct line of communication with their audience.

Brand Transformation

Our design team breathed new life into Vinakademin's brand, creating a fresh and compelling identity that resonated with their audience and conveyed their commitment to quality wine education.

Social Media Success

Short-form video content produced for Instagram and TikTok drove remarkable growth. Vinakademin's Instagram following saw a remarkable 5x increase, while their TikTok presence grew an astonishing 10x.

Views and Engagement

100+ pieces of content published (images, articles) and 27 videos which generated over 500.000 views on social media.

Conclusion

Vinakademin's journey with 9X6 showcases the transformative power of a strategic digital approach. By leveraging web development, content marketing, growth strategy, and branding, Vinakademin not only established a strong online presence but also achieved exponential growth in website traffic, email subscribers, and social media engagement. The partnership with 9X6 has firmly positioned Vinakademin as a known entity in the swedish wine education industry's digital landscape, proving that innovation and adaptability are keys to success in today's ever-evolving digital world.

Portrait of CEO of Vinakademin, Max Eriksson
"It's an absolute pleasure working with 9X6 for our marketing efforts. Their full scale, digital approach has quickly established our brand in our industry. We see no reason to stop our partnership as the value we receive is enormous."

Max Eriksson

CEO, Vinakademin

Vinakademin

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